First In-Home Date: April 2nd
You may be wondering why I waited so long to get this email out to you. Let me explain. Last week we heard that the theme of the Miracle-Ear national promotion for April is going to be something to the effect of “It’s our 60th Anniversary and in order to celebrate we’re offering Buy 1 Get 1 60% Off”.
Problem is that as far as I know none of the Miracle-Ear store owners we work with have received the direct mail piece created by corporate or details on the wholesale discount. So we’ve been waiting. Finally today we heard that it’s going to be a self-mailer of some type with a birthday cake on it.So here’s the deal. We’ll be happy to do the Miracle-Ear national piece for you. Or, you can use the piece you see below. We just created this piece today as an alternative to the corporate piece (whatever it turns out to be). As a result, it hasn’t been tested. I’m not sure that the Miracle-Ear piece has been tested either, by the way. You’d have to ask them. Here’s another way of looking at it. Your risk is not very high if you try our piece because it only has to get 1 appointment per 1000 to beat the average response of any of the price point pieces being done lately.
The choice is yours. Just remember – we’re running out of time. Our deadline is next Friday February 8th. In addition to the Anniversary piece, Miracle-Ear has also sent out two letters that seem to be a combination of Scott Beall’s Anniversary letter and a letter used during the Dan Kennedy Lead Generation test campaign. There are two versions – one to be mailed to Miracle-Ear Users, the other to be mailed to “new prospects”. If you don’t have “new prospects”, which most store owners don’t since they’re not conducting lead generation campaigns on a regular basis, then I suppose you could try the letter to “Suspects” – meaning a senior rental list. We’ll be happy to do either of these mailings for you also. If you’re on FS Datamine, it will be quite simple for us to generate your User list. If you’re not on FS Datamine, you’ll have to send us your User list. (By the way, this might not be a bad time to consider using FS Datamine. We’re about to roll out version two.
