August Promotions

 

Do you know what direct marketing experts and copywriters call headlines?  They say that the headline is the “Ad for the Ad”.  In other words, the headline is what sells the consumer on reading the direct mail piece or newspaper Ad or whatever form your advertisement takes.  Or at least it’s what sells them on starting to read the piece.  After they start, you have to get them  to continue.  You do that by placing subheads throughout your piece.

July Promotions

Greetings!

I read an interesting article recently in the April edition of AARP Bulletin. Yes, I am a member of AARP. But just in case you’re wondering – no I’m not over 55 years old. I’m actually 46 years old. So, I told AARP the truth in advance by about 9 years so I’d receive their mailings and publications.

June Promotions

“Do you know this guy? Is he one of your patients?”

Who is it that you’re fitting with hearing aids? This question struck me a couple of days ago. Do we really know who we should be targeting with our advertising messages? In order to know who we should be targeting, we need to have a real clear picture of who we’re currently selling hearing aids to. Who are these people?

May Promotions

 

“How To Get Your Advertising On The Right Track”

 

How do you decide what to do for advertising each month? Do you run reports, analyze the results, continue doing what has worked and discontinue what hasn’t? Do you compare notes with other Miracle-Ear and AHAC store owners? Do you spend time thinking about new headlines, messages, offers and formats? I hope you do some or all of these things. It takes a lot of self-discipline doesn’t it?

April Promotions

                                                                                                                           

First In-Home Date: April 2nd

You may be wondering why I waited so long to get this email out to you. Let me explain. Last week we heard that the theme of the Miracle-Ear national promotion for April is going to be something to the effect of “It’s our 60th Anniversary and in order to celebrate we’re offering Buy 1 Get 1 60% Off”.